{"id":888,"date":"2014-12-26T11:52:40","date_gmt":"2014-12-26T11:52:40","guid":{"rendered":"http:\/\/www.byomit.com\/blog\/?p=888"},"modified":"2014-12-26T12:21:49","modified_gmt":"2014-12-26T12:21:49","slug":"es-el-final-de-las-encuestas-de-papel","status":"publish","type":"post","link":"https:\/\/byomit.com\/blog\/es-el-final-de-las-encuestas-de-papel\/","title":{"rendered":"<!--:es-->\u00bfEs el final de las encuestas de papel?<!--:-->"},"content":{"rendered":"<p><!--:es-->No s\u00e9 si alguna vez hab\u00e9is llevado a cabo un estudio de satisfacci\u00f3n mediante encuestas de papel, pero si est\u00e1s pensando en hacerlo, no te lo recomendamos.<\/p>\n<p>Aquellas empresas que hayan querido <a title=\"Conoce la satisfacci\u00f3n del cliente\" href=\"http:\/\/byomit.com\/\" target=\"_blank\"><strong>conocer la satisfacci\u00f3n de su cliente<\/strong><\/a> mediante encuestas de papel, sabr\u00e1n que <strong>es un proceso costoso y largo<\/strong>, ya que por muy peque\u00f1o que sea el n\u00famero de clientes que ha respondido, necesitar\u00e1s como m\u00ednimo a una persona que este leyendo todas las encuestas y transcriba esos datos, para su posterior estudio.<\/p>\n<p>Tras ese proceso que puede demorarse en el tiempo,<strong> debes reinterpretar los datos, siendo una tarea dif\u00edcil si no se tienen los conocimientos necesarios para ello<\/strong>, adem\u00e1s si consigues reinterpretarlos pasar\u00e1s muchas horas utilizando un Excel para realizar un informe final. Si dispones de un cuadro de mando con informes intuitivos ahorrar\u00e1s tiempo y podr\u00e1s mejorar con los resultados de tus clientes.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-895 alignright\" style=\"margin: 5px;\" alt=\"encuestas de papel\" src=\"http:\/\/www.byomit.com\/blog\/wp-content\/uploads\/2014\/12\/crop.jpg\" width=\"342\" height=\"179\" srcset=\"https:\/\/byomit.com\/blog\/wp-content\/uploads\/2014\/12\/crop.jpg 570w, https:\/\/byomit.com\/blog\/wp-content\/uploads\/2014\/12\/crop-300x157.jpg 300w, https:\/\/byomit.com\/blog\/wp-content\/uploads\/2014\/12\/crop-530x278.jpg 530w, https:\/\/byomit.com\/blog\/wp-content\/uploads\/2014\/12\/crop-114x60.jpg 114w\" sizes=\"auto, (max-width: 342px) 100vw, 342px\" \/>Si has llegado hasta aqu\u00ed y has conseguido leer, transcribir y reinterpretar los datos, piensa para que los vas a usar y si esa informaci\u00f3n te gustar\u00eda que fuera p\u00fablica, para que los clientes que visiten tu web puedan conocer que eres un establecimiento con una buena valoraci\u00f3n, usando las encuestas de papel esta informaci\u00f3n ser\u00e1 interna,<strong> los visitantes a tu web no podr\u00e1n verla y tu presencia online no mejorar\u00e1.<\/strong><\/p>\n<p>Otra cosa muy importante y que toda empresa debe tener en cuenta son los costes de este tipo de encuestas, por ejemplo imprimir encuestas de papel para un hotel de 400 habitaciones es mucho m\u00e1s caro que realizar las encuestas por un dispositivo t\u00e1ctil. Pero <strong>todav\u00eda ser\u00e1\u00a0m\u00e1s caro \u00a0actualizar estas encuestas de papel<\/strong>, porque hay que cambiar todo el material ya impreso y reimprimir todo de nuevo. Sin dejar de lado el coste medioambiental que supone realizar miles de copias de encuestas de papel.<\/p>\n<p>Si est\u00e1s pensando en <a title=\"Alternativas a las encuestas de papel\" href=\"http:\/\/byomit.com\/\" target=\"_blank\"><strong>alternativas a las encuestas de pape<\/strong><\/a>l, la mejor opci\u00f3n es utilizar un <strong>dispositivo t\u00e1ctil con encuestas de satisfacci\u00f3n<\/strong>, ya que mientras las encuestas de papel tienen un retorno de 3 a 5 opiniones al mes,<strong> las encuestas realizadas mediante un dispositivo t\u00e1ctil pueden tener de 200 hasta 1000 opiniones al mes y eliminar\u00e1s los costes de actualizaci\u00f3n por encuesta y el tiempo de reinterpretar los datos<\/strong>, ya que todas las opiniones las podr\u00e1s ver en informes intuitivos en un cuadro de mando online.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-890 aligncenter\" alt=\"comparativa papel vs byom\" src=\"http:\/\/www.byomit.com\/blog\/wp-content\/uploads\/2014\/12\/comparativa-papel-vs-byom.jpg\" width=\"477\" height=\"322\" srcset=\"https:\/\/byomit.com\/blog\/wp-content\/uploads\/2014\/12\/comparativa-papel-vs-byom.jpg 477w, https:\/\/byomit.com\/blog\/wp-content\/uploads\/2014\/12\/comparativa-papel-vs-byom-300x202.jpg 300w, https:\/\/byomit.com\/blog\/wp-content\/uploads\/2014\/12\/comparativa-papel-vs-byom-88x60.jpg 88w, https:\/\/byomit.com\/blog\/wp-content\/uploads\/2014\/12\/comparativa-papel-vs-byom-466x315.jpg 466w, https:\/\/byomit.com\/blog\/wp-content\/uploads\/2014\/12\/comparativa-papel-vs-byom-268x180.jpg 268w\" sizes=\"auto, (max-width: 477px) 100vw, 477px\" \/><\/p>\n<p><!--:--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>No s\u00e9 si alguna vez hab\u00e9is llevado a cabo un estudio de satisfacci\u00f3n mediante encuestas de papel, pero si est\u00e1s [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":889,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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