{"id":901,"date":"2015-01-08T09:12:44","date_gmt":"2015-01-08T09:12:44","guid":{"rendered":"http:\/\/www.byomit.com\/blog\/?p=901"},"modified":"2015-01-08T16:26:25","modified_gmt":"2015-01-08T16:26:25","slug":"son-reales-las-opiniones-de-clientes-en-los-portales-de-busqueda-de-opiniones","status":"publish","type":"post","link":"https:\/\/byomit.com\/blog\/son-reales-las-opiniones-de-clientes-en-los-portales-de-busqueda-de-opiniones\/","title":{"rendered":"\u00bfSon reales las opiniones de clientes en los portales de b\u00fasqueda de opiniones?"},"content":{"rendered":"

Si piensas en webs donde los usuarios dejan su opini\u00f3n sobre su experiencia vivida en un establecimiento, te vendr\u00e1n a la cabeza muchos nombres, tanto de web sobre opiniones de hoteles, de restaurantes o de comercios en general.<\/p>\n

Estos portales comenzaron como un lugar donde hablar sobre los destinos que se visitaba durante un viaje o compartir informaci\u00f3n \u00fatil, ahora antes de realizar cualquier compra o visitar un lugar, son el referente para poder hacer una correcta elecci\u00f3n.<\/p>\n

Pero, \u00bfalguna vez has pensado si esas opiniones son reales o pueden estar alteradas?<\/strong><\/p>\n

Estas webs han pasado de ser \u00fatiles y dar informaci\u00f3n a los usuarios a ser una herramienta m\u00e1s de marketing para los establecimientos,<\/strong> con la que poner todas las bondades de su establecimiento false\u00e1ndolas como opiniones de clientes.<\/p>\n

Estas webs no demuestran que el cliente ha consumido en el establecimiento y con una direcci\u00f3n de correo y rellenando un formulario web puedes escribir una valoraci\u00f3n que puede no ser real y lo que puede conllevar sanciones a la propia web<\/strong> por no realizar los suficientes controles de verificaci\u00f3n, como se recoge en la web wwwhat\u2019s new<\/strong><\/a><\/p>\n

Adem\u00e1s, estas opiniones pueden estar condicionadas por un sorteo entre los que opinen<\/strong> o dar servicios adicionales por enviar tu opini\u00f3n, seg\u00fan comenta en su blog Juan Pedro Mellinas<\/strong><\/a><\/p>\n

Pero tampoco podemos fiarnos de todas las opiniones negativas, dado que se pueden utilizar para amenazar a los establecimientos<\/strong> ya sea por parte de la competencia o por los mismos clientes que ya han consumido, un caso real que recoge Alejandro Dom\u00ednguez en el Confidencial.com<\/strong><\/a><\/p>\n

Estos portales de opiniones viven de las visitas a su web, cuantas m\u00e1s visitas m\u00e1s ingresos consiguen, por lo que limitarlo a solo opiniones reales de clientes les aportar\u00eda muy pocos ingresos. Esta es un arma de doble filo, ya que por un lado consiguen m\u00e1s comentarios pero por otro lado su credibilidad disminuye.<\/p>\n

Frente a esto, existe Byom!<\/strong><\/a> siendo la forma m\u00e1s eficaz de conocer las opiniones de clientes que est\u00e1n consumiendo en un establecimiento<\/strong> ya que al realizar la encuesta de satisfacci\u00f3n con un dispositivo de capturad de datos que est\u00e1 siempre en el establecimiento, es imposible que se puedan falsear o condicionar las opiniones de clientes.<\/p>\n

Todas estas opiniones quedan en manos de los establecimientos para que estos las puedan mostrar en sus perfiles p\u00fablicos como se muestra a continuaci\u00f3n en la tienda de Colchones Naturconfort en Alfafar<\/strong><\/a><\/p>\n

\"colchones<\/p>\n

Adem\u00e1s de su eficacia y de solo obtener opiniones reales de clientes, consigue m\u00e1s opiniones totales que los comercios que se muestran en estos portales con una media de 200 a 1000 opiniones al mes por establecimiento.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Si piensas en webs donde los usuarios dejan su opini\u00f3n sobre su experiencia vivida en un establecimiento, te vendr\u00e1n a […]<\/p>\n","protected":false},"author":2,"featured_media":907,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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